碩士班課程
MA Courses
一年級
Freshman year
社會學概論
Introductory Sociology
這門課又名《社會設計基本形式: 另一種社會學導論》，是一門針對設計系學生設計的社會學導論課程，透過課堂分組實作的方式學習體會社會學的四個基本概念，同時也提供了四個操作架構社會設計的基本元素。
This is an introductory course specially designed for design school students as an entry-level training for getting acquainted with four basic sociological concepts and how to relate them with social design practices.
參數式原型製程
Parametric prototyping process
期使學生瞭解產品構思、材料的特性與製造程序，各種製程方法的原理和實際操作應用，本計畫擬規劃整體課程分為四個階段：首先，以「傳統加工」為主，訓練學生能了解加工精度之概念與車床、銑床等操作技能；第二階段以「電腦輔助設計」為主，訓練學生建立模型與參數化設計的能力；第三階段以「數位加工」為主，訓練學生能實務操作CNC加工機、雷射切割機、3D Scan軟硬體及3D 印表機；最後階段，期末作品總評與展覽（三個作品）呈現學習成果。因此，希望藉由本案計畫的課程提案，規劃以傳統及數位加工實作訓練，期能強化學生的模型製作能力。
The course is divided into four stages. First, the course focuses on "traditional processing" to train students to understand the concept of machining accuracy and operation skills such as lathe and milling machine. The second stage focuses on "computer-aided design" to train students' ability to build models and parametric design. The third stage focuses on "digital processing" and trains students to operate CNC machines, laser cutting machines, 3D Scan hardware and software and 3D printers. In the final stage, the final works evaluation and exhibition (three fine-model) will present the learning results. Therefore, it is hoped that through the course proposal of this project, the practical training of traditional and digital processing can be planned to strengthen students' model making ability.
設計心理與行銷
Design and Marketing Psychology
設計心理與行銷以台灣產業的設計案例，探討產品的設計心理、行銷心理、與設計策略。個案研究挑選台灣各類產業與公司的設計行銷議題，產業涵蓋交通運輸、醫療照護、銀髮樂齡、運動數據設計、IoT科技設計應用、婚紗產業、工傳統藝、語音媒體。學生接觸真實產業實例，以使用者為中心角度及商業模式的角度做考量，探討或實作設計行銷心理案例。
Design and Marketing Psychology adopts project-base-learning and case study to explore the relations among the issues of product design, marketing psychology, and design strategy. Students participate in this class will construct interviews to the company from Taiwan industry and further develop an analysis on the information and literature review for the case study report. Topics of case study on Design and Marketing Psychology include transportation design, medical care design, the elderly service design, data-based design for sport, new technology and IoT, bridal business, and media design.
國際設計交流工作營(一) (二)
International Design Interaction & Design Workshop (I)(II)
本課程延聘國際知名之設計學者、專家舉行國際設計工作營。內容包括：主題的快速切入與掌握、時間的規劃與控制、異文化的認知與溝通、發表的重點與技巧、團隊合作的態度與組織構成、全面性的構想整合與策略應用…等。藉由工作營的密集快速聚焦的活動特性，可以協助參與者打破原有的慣性思考模式；透過團隊設計過程，發揮集體創造力，在跨國界與異文化的設計思考下，磨勵出更具競爭力的設計行動。
This program is "international design workshop" which is lead by world famous design professor or design expert from different countries. The goal is to understand the underlying strategies and principles to enhance cooperation and to learn from the different cultural strategies. It will research in detail the differences and similarities of different cultural viewpoints to gain insights in the different qualities, problems, improvements and competences on design.
專題研究(一) (二)
Independent Study (II)
本學期課程內容係針對設計概念原型探討為主軸。課程主要透過自我內化的設計原型進行邏輯研究，旨在建立個人化的設計原型並進行設計概念的規劃與執行驗證。
The course content of this semester focuses on the discussion of the design concept prototype. The course mainly conducts logical research through self-internalized design prototypes, aiming to establish personal design prototypes and conduct design concept planning and implementation verification.
認知設計
Cognitive Design
認知設計課程目的為介紹認知科學在產品設計與互動設計的理論應用。認知設計的實務操作涵蓋設計的概念思考、設計落實、設計使用性檢測。認知設計以認知心理學理論為主軸，主要考量使用者認知特性對產品使用的影響。認知設計的研究議題包括人的感知覺侷限、注意力與記憶的彈性與限制、決策判斷的思考歷程、動機情緒對偏好選擇的影響。課程閱讀包含認知科學的教科書、期刊文獻、與認知科學科普書籍。課程期許學生在設計歷程中，能多方考量使用者的認知特性與需求，以達到產品使用上的安全、效率、及舒適度。
The main purpose of Cognitive Design is to introduce the application of cognitive science to product design and interactive design. Cognitive design can enhance design thinking, design practice, and design usability. Cognitive psychology serves as the principles of cognitive design, describing and predicting the impact of user’s cognitive characteristics on product operation and user experiences. The cognitive design issues focus on how and what user’s cognitive capacity should be taken into design consideration to optimize human performance and satisfaction. A big variety of cognitive perspectives for design include human sensation and perception, attention and memory, judgement and design making, motivation and preference. Designers are suggested to evaluate every perspectives of human cognitive capacity and needs for the most efficient and comfortable designs for users.
研究與創作引導
Individual Directed Research
本課程以「人設」為核心，透過兩階段引導學生理解自身特質與潛力，轉化成為未來研究與做方向的初探。第一階段先以文字和影像撰寫自身資源、故事、經歷，理解自身的優勢。第二階段再從自身優勢中探尋與設計結合的機會，進而重新定義自己作為一個研究者或創作者的目標，也為未來的研究、創作方向定下基礎。
“Personal Research Direction Exploration” is a course lead student to understand themselves and discover their own advantage as a future creator or researcher. This course will help students to build up their own persona through writing, images and object creation, then explore any linked potential topics as their future design/research directions.
研究方法
Research Methods and Methodology
期使研究生面對一專案(問題)時，可藉由適當的工具（含括參考文獻的獲得以及電腦軟體的應用）加速對該專案的瞭解與評估。目的在使研究生對一專題研究程序有一完整的基本概念以及對於專案評估亦有一通盤之瞭解。
Graduate students are faced with a project (issues), it maybe , by appropriate tools (including access to references and application of computer software) to accelerate understanding and assessment of the project. Purpose in making postgraduate studies program has a full set of basic concepts, as well as for evaluation there is also an overall understanding of the project.
二年級
Sophomore year
專題研究(三)(四)
Independent Study(IV)
本學期課程內容係針對設計概念原型探討為主軸。課程主要透過自我內化的設計原型進行邏輯研究，旨在建立個人化的設計原型並進行設計概念的規劃與執行驗證。
The course content of this semester focuses on the discussion of the design concept prototype. The course mainly conducts logical research through self-internalized design prototypes, aiming to establish personal design prototypes and conduct design concept planning and implementation verification.
設計創新力
The Design-Driven Innovation
本課程旨在於培育學生三大面向的專業能力：第一，趨勢探索能力（從科技到消費等趨勢）；第二，說故事能力（瞭解如何建立品牌價值）；第三，提案與實作力。課堂上，將引介最新的社會與科技發展趨勢、案例、觀念等內容，開闊學生對設計創新力的想像，成為創意的引導者，而非追隨者。
This course aims to cultivate students' three major professional abilities: first, the ability to explore trends (from technology to consumer trends); second, the ability to tell stories (build brand value); third, the ability to propose and work. In the class, the latest social and technological development trends, cases, concepts, etc. will be introduced to broaden students’ imaginations of design innovation and become creative leaders, not followers.
設計與脈絡分析
Context analysis for Design
本課程將透過15個設計個案，打開設計物與環境的複雜關係，把「脈絡」重新帶回到設計思考中，並且建立同時納入設計物與它作為關鍵零組件之社會場域共構的統合視野。這門課是碩一上「社會學導論」（「社會設計的基本形式」）的進階，也是碩二下「設計與人文思潮」課程建立一個跟設計緊密結合的新社會學理論架構的預備。
This course is evolved from a new way of design case studies. It offers trainings for designers to grasp the complexity of design context and therefore opens visions of much wider design applications.
國際設計交流與工作營(三)
International Design Interaction & Design Workshop (Ⅲ)
本課程延聘國際知名之設計學者、專家舉行國際設計工作營。內容包括：主題的快速切入與掌握、時間的規劃與控制、異文化的認知與溝通、發表的重點與技巧、團隊合作的態度與組織構成、全面性的構想整合與策略應用…等。藉由工作營的密集快速聚焦的活動特性，可以協助參與者打破原有的慣性思考模式；透過團隊設計過程，發揮集體創造力，在跨國界與異文化的設計思考下，磨勵出更具競爭力的設計行動。
This program is "international design workshop" which is lead by world famous design professor or design expert from different countries. The goal is to understand the underlying strategies and principles to enhance cooperation and to learn from the different cultural strategies. It will research in detail the differences and similarities of different cultural viewpoints to gain insights in the different qualities, problems, improvements and competences on design.
調研與創作實踐
Individual Research & Project Practice
本課程為「個人研究方向探索」課程的延伸，主要以一對一討論的方式，持續深化「外在探索」，並透過實作、紀錄、訪談等方法累積創作/研究資本，產出至少兩件研究/創作的雛形，作為畢業創作/研究的初步成果。
“Personal Research Project Practice” is the extension course of “Personal Research Direction Exploration”. By continuing to explore the outside world with one to one tutorial, students will create at least two pieces of design works or paper researches through design practice, documentary, interview. The result will be the foundation of their future final degree project or degree dissertation.
設計創新品牌個案
Case Studies on Design-Driven Innovation Brands
羅伯托‧維甘提：「每家公司都採行設計時，這種作法便失去了產生差異的能力。設計變成必須，但不保證能與眾 不同。」設計是商業溝通的利器，並發揮對社會服務的關鍵價值，因此設計必須自省以達成新的角色和合理性，與 策略、行銷相互為用，改變傳統的生產／製造觀念和體系，積極開創新的設計取徑。本課程主要係針對八項創新方 向，針對不同品牌的創新驅動作法及其思維，進行研討。本課程之教學目標以及對學生設計專業能力養成的期望： 一、 設計創新因素之探討； 二、 案例與文獻分析； 三、 八項專題之分論與研討； 四、 個案報告之書寫與發表。
Roberto Verganti once said, "When design is adopted by every company, it loses the ability to generate differentiation. It is, therefore, essential for design to become, not necessarily, unique." Design is a sharp tool for communication in business, it can also bring the key values into play in terms of services to the society. In view of this, Design should introspect itself to attain its new role and rationalizing itself while doing it; it should also incorporate strategies and marketing into its process, and changes the traditional concepts of production, manufacturing, and setup/hierarchy, and bring forth new ideas to design approaches more aggressively. This course will mainly focus on the 8 aspects of innovation and in-depth studies of the thoughts and driving forces behind different brands. It is intended that, upon the completion of this course, students will be able to: 1. probe into the design-driven elements, 2. analyze cases in studies and related literature reviews, 3. conduct researches on projects of 8 subdisciplines, 4. write and present their reports on case studies.
論文寫作
Thesis Writing
1.資料處理及推論架構之探討； 2.論題方向、範疇及結論之相襯性討論； 3.研究規範及書寫策略、品質之檢討； 4.創見意義或應用價值之評估。
Conduct a small project to practice the essay writing skill and thesis writing.
設計與人文思維
Theoretical Sociology for Designers
適應設計時代的社會學理論新綜合，我們將探討社會學理論的從古典到現代的演變，從設計時代的理論需求出發，透過新的詮釋與綜合，抵達一個以設計為核心的全新社會學理論架構，沿途我們將對設計基本概念做社會學的註解。
This is an advanced-level course of sociological theory. We will introduce and review classical and modern sociological theories by referring them to the core design concerns of our age. The course will conclude a new theoretical synthesis that is ready for a design paradigm for the near future.
推測式創作趨勢
Speculative and Creative Practice
本課程目標為透過推測與虛構情境來跳脫現實的框架，鼓勵學生去思考與探索未來的可能性與更多深沈的議題。以具爭議性或啓發性的提問、推理、想像、研究、思考來探討現有或是新興科技帶給無論是社會、文化、環境、經濟、道德甚至是美學上對於人類生活，正面或是負面的多方影響。透過創作計畫引起大眾跨界對話思辨，思考真實社會的問題，為世界可能的樣子而想像而設計。
This course aims to use speculative and fictional scenarios to step out of the framework of reality. Encouraging students to think and explore future possibilities and profound issues. Asking provocative questions, reasoning, imaging, researching, and thinking to explore the positive or negative consequences of existing or emerging technologies on human life, whether social, cultural, environmental, economic, ethical, or even aesthetics influence. Through creative projects to evoke interdisciplinary dialogue and speculation for the public, and to think about real social issues. Designing for how the worlds could be.
設計思潮個案研討
Case Studies on Trends of Thoughts on Design
卡爾維諾：「想要研究美國精神，主要可以去觀察汽車碩大無比的車尾和後車燈千變萬化、賞心悅目的造形，彷若 在述說美國社會的種種神話。」顯然地，生活中的種種物件，某種程度確實反映出文明的印記。本課程主要係針對 二十至二十一世紀初之各項設計思潮流變、立論、設計典範之創新個案介紹，有別於歷史性的介紹，而是透過對於 人文脈絡、時代精神、科技應變與議題趨勢的理解與掌握，配合個案討論，藉此學習多面向之設計思維與邏輯，並 培養其對設計趨勢議題的掌握與質問能力。 本課程之教學目標以及對學生設計專業能力養成的期望： 一、 設計趨勢的議題掌握 二、 個案解析能力 三、 對於設計問題的發掘→描述→分析→詮釋→批判 四、 設計研究能力：時代精神 → 產品設計
Italo Calvino said, "If one intends to understand the spirit of American, one might want to observe the richness and variety of changes of automobile tailboards and taillights; they are seemingly depicting all the myths in American society." Obviously, items in our life reflect the traces of civilization to certain degrees. This course is intended to introduce changes in trends in design, along with their theories and paragons throughout 20th and 21th century. Different from a historical introduction, this course will attempt to familiarize students with the multi-dimensional thoughts and logics, to comprehend the cultural traits, 'zeitgeist', and technical improvision through case studies. The goals of this course are to: 1. master topics of trends in design, 2. master the ability to analyze cases, 3. master the skills and process of unearth/discover - depict/describe - analyze - interpret - criticize, 4. master the designing competency from zeitgeist to product design.