• Hsu-Cheng Chu
    Associate Professor

    Pratt Institute, New York, U.S.A.,MID.

    Hsu-Cheng Chu is now the Associate Professor in the Department of Industrial Design      (abbreviated as SCID), meanwhile the Dean of Office of General Affairs in Shih Chien University. He received his Master of Industrial Design in Pratt Institute New York and then served as industrial designer in Philips Taiwan. Besides teaching and administration, he is also the review committee for several government focus education and research program including ”Higher Education Sprout Project”, “Literacy Oriented Creative Learning of Higher Education Project”, “University Social Responsibility Project”, “Teaching Practice Research Program” and “University Learning Ecosystem for Taiwan Program”….


    Since the beginning of SCID, he is among the founding faculty and later was the chairperson in 2011. During his term, he focused on the topic of internationalization and curriculum re-organization and extended the vision of students to the field of social concern and user experience. He has been the guest professor of Köln International School of Design and University of Applied Sciences Würzburg-Schweinfurt. He was also been invited to “AG Ideas International Design Forum”(Melbourn) and ”The Second International Meta Design Forum” in Hong-Ik University(Seoul) as keynote speaker. For his effort in internationalization, he was appointed to be the Dean of Office of International Affairs, Shih Chien University and built up more international communications for design education.


    In thirty years, Professor Chu has co-curated numerous exhibitions and hosted many design workshops with colleagues for the SCID and thus established the reputation of department. As an advisor, the student projects have won many design awards in Taiwan, China and other countries.



    · Senior Year > Integrated Product Design
    · On-Job Graduate Program > Advanced Product Design


    Research Field
    Industrial Design,  Marketing Aesthetics,  Design Education


    Product Design: Experiments and Applications of Product Ideation Cycle

    Email   chu@g2.usc.edu.tw

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