• Chen-Hui Lu

    Associate Professor

    Purdue University, U.S.A., Ph.D.

    Dr. Chen-Hui Lu is the first cognitive psychologist joining the design academic in Taiwan. In her Design Psychology Laboratory, domain knowledges of psychological sciences and methodology are integrated into the design curriculum and research. She claims that design can be empowered by leveraging the understanding of human’s behaviors and cognition, motivation, and development. This interdisciplinary paradigm upscales design to human-centered, rather than user-centered or user-friendly.


    Dr. Lu’s major research on “Attention and Human Performance” was granted with the Distinguished Research Award by the Ministry of Science and Technology, Taiwan, ROC. The journal Memory and Cognition (2012) recognized her study on Attention and Mapping Compatibility as the “Top-Cited articles in behavioral cognitive psychology” (i.e., the top 500 of 85,000 journal articles) from 1950 to 2004. Her current research interests focus on design psychology, particularly in UI/UX design, usability, eye-tracking design study, HCI, and service design.


    Dr. Lu received her Ph.D. from Purdue University in USA. She is Associate Professor of the Department of Industrial Design at Shih-Chien University (SCID). Before her appointment at SCID, she was the faculty of the Chinese University of Hong Kong and Providence University. She currently also serves as the board of director at Youth Hope Foundation and Taiwan Financial and Industrial Development Association.


    For more information regarding Dr. Lu’s cv, workshop, publications and full contact information, visit her lab website:https://www.designpsychologylab.com


    Email   lu@g2.usc.edu.tw

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