學士班課程
Bachelor’s Program
Freshman year
Basic Photography
1. Understanding the basic concept of photography.
2. Comprehension of image structure, lighting, and relative position.
3. Photography practice
Visual Communication
The purpose of this course is to help student understand what the “visual communication” is and how to apply the typeface and images to the foundation of graphic design. Also, to make students understand the relationship between form and content in graphic design field.
Sophomore year
Presentation Drawing
1. Presentation Drawing focuses on using simple material, methods and technique to present concepts rapidly.
2. Advanced techniques focuses on presenting the usage scenario of a product, showing its meaning in design.
3. Visual layout of presentation as one of the basic skills that will be taught in this course.
Design Communication
This course will be focused on exploring the possibility of “Design as narratives”. Through experimenting with the relationship between design and narratives, communication, and media presentation. Practicing how to use different media to communicate the design concept effectively and aesthetically to the public which can be understood and felt.
Integrated Application of CAD
Enabling students to understand the characteristics of product ideas, materials and manufacturing processes, principles and practical applications of the various processing methods, through traditional modes of model making and rapid prototyping machines with CNC machining workshop, students about conception, accuracy of the product and manufacturing processes and related content such as product models have a complete set of basic concepts.
Case Studies on Design and Development
1. To introduce the classical design and its background
2. To analyze the social sense behind contemporary design
3. Scenario based experience and documentation
4. To analyze and discuss the thread of business design development"
Junior Year
Information and Design
Design objects are not only a combination of shape and material, but also related to people's use behavior. At the same time, design objects are also embedded in the information society and become a medium for conveying meaning. Therefore, designers should also be able to understand information and design issues, and master appropriate research and design methods. This course allows students to understand related concepts through lectures and discussions. And through methods and exercises, learn the methods of information research and design.
Seminars on Practice in Industry
1. Invite industry and academic experts from both domestic and international fields to conduct practical seminars.
2. Analyze and discuss the trends and developments in the industry and design context.
3. Explore and analyze the opportunities and challenges in contemporary design entrepreneurship.
Visual Identity Design
This studio course provides an introduction to the practices and theories of various fields under (and beyond) the banner of visual communication design. In addition to the basic principles, concepts and applications of Visual Identity System (VIS), students are encouraged to experiment, explore and challenge the conventions of prevalent graphic design praxis through mixing text and image with creative concepts and multimedia forms. The objective of this course is to help the students develop their own beliefs, identities and brands as a designer, and incorporate them into their professions through communications design strategies. Besides lectures, students will participate in classroom workshops as well as off-campus fieldwork to generate novel ideas and methodologies through actions. Students will also understand the roles and tactics of graphic design as a crucial means to support their professional image, product design concepts and creative statements.
▲Course Objectives: Organized for students studying industrial design, this graphic design course aims to incite a broader scope of design thinking with interdisciplinary course materials and perspectives. Students will learn how to establish a set of systematic design strategies to produce works with appropriate and better forms of communication, curation and presentation.
Design Project Planning
There is a very little chance for all designers to start a project from the beginning and all the way to the end to realize the real world. This program focuses on the planning process of design project. Taking the annual yearbook of design curriculum as the core practice, the teacher and students will team up to find specific positioning and get into all details. The final proposal will be put into practice next semester and see the real feedback from the market.
Interface Design
Interface design involves the use of principles of visual communication and recognition, incorporating elements such as the concept of a timeline and evoking user emotions. Through bidirectional communication and transmission, choices, and contexts, different sequences and combinations of results are generated on the timeline, rather than just unidirectional reception of information.
Seminar (I): Design Language, Knowledge and Action
1. Teaches students how to independently study a special topic and make a complete oral presentations and written reports.
2. To enable students to learn proper oral presentation skills and knowledge
3. Stimulate students to think and discuss common issues.
Seminar (II): Design Strategy, Aesthetics and Technology
Design is currently undergoing a period of rapid transformation and growth, becoming a catalyst for accelerating creativity in business management, a crucial engine for social innovation in addressing societal issues, and a shaping force for interactive experiences in the context of the Internet and the Internet of Things. In emerging fields such as design thinking, social design, service design, speculative design, and participatory design, ""sociological imagination"" has become an indispensable knowledge perspective and tool for any designer aspiring to shape the future.
Photography of Industrial Design
1. Photography practice for the purose of commercial photography and image design concept.
2. Studio practice on lighting design and aesthetics.
3. Conducting personal portfolio.
Senior Year
Design Practice in Research and Study
1. Helping students to understand how to work with other designers and company organization
2.Training students independent work amiability and professional attitude and responsibility
Research on Design Psychology
Design by Psychology aims on integrating the knowledge domain of psychology into the practice of industrial design. Design research will be conducted with the eye-tracking technique to examine user's attention, preference, and usability for different types of product designs and website designs as well. Students will learn how to operate Tobii eye tracker and its data analysis. Design tips and suggestions are expected from the design evaluation of this research.