The undergraduate program primarily aims to cultivate students' creativity, critical thinking, and practical skills in the fields of industry and product design. Through a combination of theoretical knowledge and practical experience, students are equipped with the professional expertise necessary to address contemporary challenges in industrial product design. The minimum graduation credits for the undergraduate program are 128 credits, divided into four categories of courses:

1. Core Courses: These include foundational courses such as Design Fundamental, Introduction to Design, and Computer-Aided Design, totaling 14 credits.

2. Departmental Required Courses: These compulsory courses cover topics like Product Design, Design Drawing, and Simulated Composition, totaling 56 credits.

3. Departmental Elective Courses: Students can choose from a variety of elective courses totaling 30 credits.

4. General Education Required Courses: These compulsory courses from other disciplines total 28 credits.

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From the core design courses to diverse elective interdisciplinary courses, the curriculum aims to foster students' independent creative thinking by combining theory and practice. It encourages students to integrate personal traits with professional knowledge, gradually converging with industrial thinking during the development process. This approach allows students to construct multidimensional design perspectives that incorporate both humanistic and industrial narratives. Through this process, each student gains a deeper understanding of themselves and prepares for future development, becoming talents in the contemporary design field.